What Do Consumers Do Emotionally with Advertising?

Between 15 and 25 years ago (1980–1990), radical new thinking emerged about how advertising “works” that is still applicable today.

What Do Consumers Do Emotionally with Advertising?

Wendy Gordon

HYPOTHESES REVISITED

"Humanistic Advertising-A Holistic Cultural Perspective" was presented by Judie Lannon and Peter Cooper at the U.K. Market Research Society (MRS) Conference in 1983. The...