What can TV and online learn from each other?

Hernan Lopez

TV has long been seen as the leading brand-building medium, but online display is gaining ground to the extent that it can be at the core of some campaigns.

What Can TV and Online Learn From Each Other?

Hernan LopezFox International Channels

Television and online are now the number one and number two media in terms of time spent in the US (see Figure 1). That's one of the reasons Fox International Channels is optimistic: over the last few years, we have built one of the largest TV sales organizations outside of the US, and more recently a global ad network specializing in online video.

Figure 1

This gives me the luxury of being able to ask questions to clients, sales people and even traffickers all around...

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