What brands need to know about shopping on TikTok and the discovery commerce boom

Ed Cox

Advice for marketers using TikTok as a platform for e-commerce.

TikTok’s acceleration into e-commerce promises many opportunities – for small and medium-sized businesses, especially. The opportunities to leverage TikTok’s infectious energy and zeitgeist culture are tempting, but if brands are to fully capitalise on...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands