What brands need to know about NFTs and the metaverse, and how to approach new tech when it comes around

An overview of how brands can incorporate web3 innovations in their marketing strategies.

There are always over-hyped channels, platforms and tactics in our business. ‘The year of mobile’ joke is now so old it may come back into fashion as some sort of post-irony humour.

Trends get hyped as a way for people to stand out, make them sound intelligent...

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