What brands can learn from how Headspace builds healthy routines

The likelihood of affecting long-term behaviour change hinges largely on giving people the feeling very early on that they’re already making progress, according to Headspace.

The Headspace app is designed to help people build healthy routines that make them feel better, and happier, for the rest of their lives. But the long-term benefits of the app, which promotes meditation and mindfulness, can only be felt if users stick...