What brands can learn from Gen Z’s ‘de-influencing’ trend

Alex Gallagher

Many are claiming that the ‘de-influencing’ trend could signify the beginning of the end for influencers, but the real answer is not so cut and dry.

If you’ve been on social media recently, you’ve probably heard about de-influencing.

Influencers, who usually use their social media presence to promote and recommend products, are instead telling their followers what not to buy, often offering cheap alternatives.

The trend has taken off – racking up over 350 million views on TikTok at the time of writing. This has caused brand marketers to sit up and take notice, igniting debate over what this means for brands.

And it’s a fair question. Many are claiming this could signify the beginning of the end for influencers, but the real answer...

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