What brands can learn from Gen Z’s ‘de-influencing’ trend

Many are claiming that the ‘de-influencing’ trend could signify the beginning of the end for influencers, but the real answer is not so cut and dry.

If you’ve been on social media recently, you’ve probably heard about de-influencing.

Influencers, who usually use their social media presence to promote and recommend products, are instead telling their followers what not to buy, often offering cheap alternatives....

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