What B2B marketers can do on sustainability

Brian Carruthers

B2B marketers face the same issues around sustainability as their B2C counterparts but they are operating in a very different environment, which arguably gives them greater influence.

“Blah, blah, blah” was the verdict of Greta Thunberg on COP26. To which the response of B2B marketer Leslie Beckman is “authenticity, action and accountability”.

Speaking at The Drum’s B2B World Fest (November 2021), the Senior Director of Field Marketing at Qlik explained that these three words are what was expected of policymakers at the climate change conference. “But it is what we can also take on and there’s absolutely no reason as B2B marketers we can’t start that now.”

The B2B responsibility

As a data and analytics platform, Qlik itself was involved in COP26, she added, “taking in all...

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