What are Today's Clients Looking For From Agencies?

Martin Jones

Clients these days are increasingly under pressure and troubled by excess of choice. The article discusses eleven things that clients would like to find in their agencies.

Agency models & structures
Developing client-agency relationships
Pitching & agency selection

What Are Today's Clients Looking for from Agencies?

Martin Jones AAR

Depending upon your perspective, life as a client in the year 2001 can be one of two things. In line with the old pint glass analogy, we have the Half-Full Client:

It's fantastic being...

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