What are the common misunderstandings of international skin care brands about the Chinese target market?

Market insight and strategic planning agency China Skinny has continuously conducted research on Chinese beauty consumers for many years. The "China Skinny Skincare Tracker" report published in 2021 revealed that beyond the behavioral insights that the marketing industry often keeps in mind after the epidemic, What are the key points in beauty marketing that have not been noticed, especially when the mutation of the new coronavirus will bring social blockade at any time, these methods can serve as a reminder for brands from time to time.

The China Skinny Skincare Tracker 1 report, published in January 2021, analyzes the performance of domestic and foreign skincare brands since China recovered from the epidemic in the second half of 2020, and identified relevant trends in this category Features.

The report reveals that international cosmetics brands can expand their market share through descriptions and messages that resonate with local consumers, activate promotional calendars and cultivate corresponding habits, and provide more customized products for the Chinese market. The original data shows that international brands still have a lot of weight, but in order to cope with the advantages...

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