Each year research consultancy Brand Keys conducts a survey titled “Marketing on My Mind.” In 2022, Brand Keys asked 463 CMOs and brand managers a single question: “What keeps you up at night?” Respondents listed a variety of concerns, including ROI/ROMI (99 percent), work-from-home/remote working issues (98 percent), and inflation/recession (97 percent). However, the most glaring stat was the concern that reached 75 percent: burnout.
“That’s brand new,” says Robert Passikoff, Founder and President at Brand Keys. “That tells you a lot about why the average tenure for CMOs is only 40 months.”
The burnout is...