What are marketers doing now to navigate the potential pitfalls of 2023?

Offers takeaways that marketers can use to navigate the most pressing obstacles facing advertising now.

Each year research consultancy Brand Keys conducts a survey titled “Marketing on My Mind.” In 2022, Brand Keys asked 463 CMOs and brand managers a single question: “What keeps you up at night?” Respondents listed a variety of concerns, including ROI/ROMI (99 percent), work-from-home/remote working issues (98 percent), and inflation/recession (97 percent). However, the most glaring stat was the concern that reached 75 percent: burnout.

“That’s brand new,” says Robert Passikoff, Founder and President at Brand Keys. “That tells you a lot about why the average tenure for CMOs is only 40 months.”

The burnout is...

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Bray Leino

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