What are marketers doing now to navigate the potential pitfalls of 2023?

Offers takeaways that marketers can use to navigate the most pressing obstacles facing advertising now.

Each year research consultancy Brand Keys conducts a survey titled “Marketing on My Mind.” In 2022, Brand Keys asked 463 CMOs and brand managers a single question: “What keeps you up at night?” Respondents listed a variety of concerns, including ROI/ROMI...

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