Each year research consultancy Brand Keys conducts a survey titled “Marketing on My Mind.” In 2022, Brand Keys asked 463 CMOs and brand managers a single question: “What keeps you up at night?” Respondents listed a variety of concerns, including ROI/ROMI...
What are marketers doing now to navigate the potential pitfalls of 2023?
Offers takeaways that marketers can use to navigate the most pressing obstacles facing advertising now.
