What advertising agencies are - what they do and how they do it

Frederic Gamble

In this 1959 speech to the School of Journalism, University of Missouri, 4A’s (the American Association of Advertising Agencies) President Frederic Gamble discusses the role of agencies, what they do, how they do it and how they acquire new business.

What advertising agencies are – what they do and how they do it

Frederic Gamble4A's President

Nearly all of the advertising of products and services which we see and hear on television and radio, in magazines, on outdoor posters and painted bulletins, on...

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