What advertisers are really doing and thinking about branded entertainment

Marisol Rocha

Reports an ANA survey into advertisers' attitudes to branded entertainment (product placement in television etc.).

Brand-funded entertainment
Content marketing
Product placement
United States

What Advertisers are Really Doing and Thinking about Branded Entertainment

Marisol RochaMember Services, ANA

Product placement has significantly evolved since the world's favorite extraterrestrial was introduced to Reese's Pieces back in 1982. With several...

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