What a ‘just transition’ means for Patagonia

Brian Carruthers

The 2015 Paris Agreement on climate change called for a just transition to a green economy; sustainable outdoor clothing brand Patagonia gives its take.

It’s only seven years ago, but 2015 feels a lifetime away given all that’s happened around the world since. At the tail end of that year, almost 200 countries adopted the Paris Agreement on climate change – a single agreement on cutting the greenhouse gas emissions that are causing global warming.

But 2016 saw the beginnings of upheaval with, first, the Brexit vote in the UK and then election of Donald Trump to the US presidency. One of Trump’s first acts on assuming office in 2017 was to announce that the US would withdraw from the Paris Agreement, something that...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands