WFA Global Media Trends 2008
Laura James WARC Online
This paper is one of two extracts prepared by WARC Online for the World Federation of Advertisers' Annual Report 2009. It accompanies the additional extract:WFA Global Advertising and Economic Data 2007-2008 and Outlook for 2009.
Changing internet usage patterns pose new challenges for advertisers
The economic downturn will affect the fortunes of all media channels, but despite this the internet will continue to grow and evolve. For the first time more women than men are using the internet in most countries, especially in Germany, Italy, Japan and Spain where...