WFA Global Media Trends 2008

In this extract from the World Federation of Advertisers' Annual Report 2009, WARC Media Editor Laura James reviews how global media fared through 2008 as digital media grew strongly and recession started to bite.

WFA Global Media Trends 2008

Laura James WARC Online

This paper is one of two extracts prepared by WARC Online for the World Federation of Advertisers' Annual Report 2009. It accompanies the additional extract:WFA Global Advertising and Economic Data 2007-2008 and Outlook for 2009.

Changing internet usage patterns pose new challenges for advertisers

The economic downturn will affect the fortunes of all media channels, but despite this the internet will continue to grow and evolve. For the first time more women than men are using the internet in most countries, especially in Germany, Italy, Japan and Spain where...

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