WFA Global Media Trends 2008
Laura James WARC Online
This paper is one of two extracts prepared by WARC Online for the World Federation of Advertisers' Annual Report 2009. It accompanies the additional extract:WFA Global Advertising and Economic...
WFA Global Media Trends 2008
In this extract from the World Federation of Advertisers' Annual Report 2009, WARC Media Editor Laura James reviews how global media fared through 2008 as digital media grew strongly and recession started to bite.
