Westward Whiskey

The Oregon distiller, Westward Whiskey, reversed its decline during the coronavirus pandemic by adopting a new visual identity tying it to the American Northwest, its spiritual home, taking on the market and achieving a significant increase in sales.

Introduction

When Westward Whiskey wanted a new direction, a new look, a new beginning, we had to go right back there; to the beginning. To the story of the original pioneers, to the legend of the American Northwest. We wanted to tell the story of a unique whiskey for a unique brand from a unique place.

Existing in a fairly undefined niche - American single-malt - and lagging behind their self-defined competitive set, Westward needed the new-world whiskey drinker to feel and taste the truth in the glory of their single malt.

We completely revolutionised the branding, the bottle and...

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