Westward Whiskey

The Oregon distiller, Westward Whiskey, reversed its decline during the coronavirus pandemic by adopting a new visual identity tying it to the American Northwest, its spiritual home, taking on the market and achieving a significant increase in sales.

Introduction

When Westward Whiskey wanted a new direction, a new look, a new beginning, we had to go right back there; to the beginning. To the story of the original pioneers, to the legend of the American Northwest. We wanted to tell the story of a unique...