Westpac: Life is eventful. That's why we help

Australian bank Westpac ran a campaign to increase brand consideration, product consideration and conversion among 18-to-34-year-olds.

Executive Summary

Young Aussies 18-34 years aren't the most profitable customers for a bank in the short-term. However, their acquisition is critical to long-term success. At the start of 2021 Westpac wasn't recruiting its fair share of this audience,...

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