Westpac – Debitplus Card

Westpac, a New Zealand financial services provider, was launching a new type of card in the country - Debitplus Visa.

Westpac – Debitplus Card

Category: New Product / Service IntroductionAgency: Saatchi & Saatchi NZAdvertiser: WestpacCampaign: Debitplus Card


Westpac launched Debitplus Visa, a totally new and undefined card in a category of its own. Fighting for definition between the long time offers of EFTPOS and credit cards, Saatchi & Saatchi set out to clearly establish the new card concept and get the jump on all the other major banks.

Building a hard hitting, two-phase campaign using target insight, Westpac together with Saatchi & Saatchi achieved great success in three areas:

  • Considerably out performing...

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