Westpac 'The Kitchen' Site
Agency: Lavender* Advertiser: Westpac Awards: Small Budget (Bronze)
Marketing Challenge
The Fieldays are busy, 120,000 people attend and all exhibitors are fighting for the visitors attention.
Plus, Westpac faced the following challenges:
- The target market was finite: All six Agribusiness banks were after the same people farmers with a relationship of $500K or more with their existing bank.
- ANZ sponsorship of Fieldays: This meant Westpac was prevented from conducting any marketing ...