Westpac - Westpac ‘The kitchen’ site

The Mystery Creek Fieldays are the biggest trade-show in the southern hemisphere and Westpac’s site “The Kitchen” was a haven for show goers.

Westpac 'The Kitchen' Site

Agency: Lavender*   Advertiser: Westpac Awards: Small Budget (Bronze)

Marketing Challenge

The Fieldays are busy, 120,000 people attend and all exhibitors are fighting for the visitors attention.

Plus, Westpac faced the following challenges:

  1. The target market was finite: All six Agribusiness banks were after the same people farmers with a relationship of $500K or more with their existing bank.
  2. ANZ sponsorship of Fieldays: This meant Westpac was prevented from conducting any marketing ...

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