Westpac - Online saver

Westpac, New Zealand’s largest bank with 1.3 million customers aimed to reclaim lost market share by acquiring ten new accounts per member of staff over a five-week period.

Westpac - Online saver

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New Product or Service IntroductionSaatchi & SaatchiWestpac

SUMMARY

In May 2005 Westpac realised it needed to revitalize its savings product. A task which is easier said than done. Launching a new product...

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