Weston - Moelleux Plus

The Quebec bread market is dominated by two players, Weston/Gadoua and Multi-marques. Despite attempts to reverse three years of decline via advertising and promotion, Weston's volume and share and key brand attributes were eroding.
Agency: Headspace Marketing

Weston – Moelleux Plus

Winner: Off to a Good Start - Bronze

EXECUTIVE SUMMARY

Business Results Period: January 2006–June 2006

Start of Communication Effort: January 2006

Base Period: January 2005–June 2005

The Quebec bread market is...

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