WestJet - Owners

Canadians are accustomed to seeing a small group of big companies dominate different business sectors.
Agency: Taxi

WestJet – Owners

Winner: Events, Seasonal & Short Term - SilverBest Insight - Bronze

EXECUTIVE SUMMARY

Business Results Period (Consecutive Months): September 2005–December 2005

Start of Advertising/Communication Effort: September 26 2005

Base Period for Comparison: Spring 2005

Canadians are accustomed to seeing a small group of big companies dominate our business sectors. We have six major banks, a handful of insurance companies, and four telecommunications providers. Unlike bigger markets, we lack a wide array of choice. Arguably, this is most evident in air travel, where we have had a near-monopoly since Air Canada acquired Canadian Airlines in 1999....

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