Western Union Financial Services - South Asia and Middle East (SAME) Promotion

Loyalty to Western Union was low, despite the size of its network and its fast and reliable service – competitors were generally of equal cost or cheaper and customers were prepared to allow extra time to send their money to benefit from the better price.

Western Union Financial Services – South Asia and Middle East (SAME) Promotion

Agency: Loud Multicultural


LOUD Multicultural specialise in communications campaigns for the 20% of Australians for whom English is not their first language, in the knowledge that culturally insightful campaigns prove to be highly effective – offering significant incremental revenue and ROI to clients on a relatively low cost base.

Western Union's customers are migrants sending money overseas. In 2007, South Asian Australians were targeted during a key period on their cultural calendar. On the back of this success, the audience was expanded to include selected...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands