Loyalty to Western Union was low, despite the size of its network and its fast and reliable service – competitors were generally of equal cost or cheaper and customers were prepared to allow extra time to send their money to benefit from the better price.
Western Union Financial Services – South Asia and Middle East (SAME) Promotion
Agency: Loud Multicultural
1.0 EXECUTIVE SUMMARY
LOUD Multicultural specialise in communications campaigns for the 20% of Australians for whom English is not their first...