Western fashion brands miss mark with Indian trendsetters

Glyn Atwal and Shaziya Khan

The article examines the Indian market for luxury and fashion brands, based on a research project in Mumbai among affluent consumers and fashion store managers.

Western fashion brands miss mark with Indian trendsetters

Glyn Atwal and Shaziya Khan

The prospect of an economic slowdown in North America and Europe is forcing luxury fashion brands to focus their resources on big emerging markets. India is no exception....

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