Western Europe’s leading ad markets to expand to €100bn this year

Forecast of Western Europe’s ad market in 2023.

Advertising spend in five key Western European economies (United Kingdom, France, Germany, Spain, Italy) is forecast to collectively achieve €99bn in 2023, with the UK leading in both the volume of spend and year-on-year growth, according to the latest WARC Media advertising forecasts. 

The UK ad market is forecast to grow to £36bn (€39bn) in 2023, supported by a robust search market that is expected to achieve £14bn (€16bn) and grow at 6%, just behind online video/OTT (7.6%), social media (7.5%), and online audio (6.4%).

France's ad market is set to grow at 4.1% to reach €17bn,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands