West Midlands Hub of Museums - Bringing the wolves to the door … and across the threshold. How the West Midlands Hub of Museums attracted a new breed of visitor

Museums and art galleries have traditionally been the preserve of the educated middle-classes. This campaign shows that it is possible to broaden their appeal to a wider audience, if you approach them in the right way.
Agency: BJL Group LtdAuthors: Trevor Lorains, Ian Mitchell and Richard Taylor

West Midlands Hub of Museums – Bringing the Wolves to the Door . . . and Across the Threshold! How the West Midlands Hub of Museums Attracted a New Breed of Visitor

INTRODUCTION...