Were Super Bowl LVI ads representative?

This research from creativex provides a creative analysis of seven years of Super Bowl commercials.

This year some 60 brands spent about $6.5M each on Super Bowl ads. The big-game ads ranged in creative-style - from moving QR codes to static faces to big production numbers. Most ads, however, were familiar - leveraging nostalgia, humor, and celebrities to sing their selling message.

Another thing most of the commercials analyzed had in common is that they failed to represent the people watching the game - and those that played in it (70% of NFL players are Black). The Super Bowl LVI may have been a win for the LA Rams. But which of the big game...

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