Campaign details
Brand: Wendy'sBrand owner: Wendy’s Restaurants of CanadaEntrant company: McCann TorontoIdea creation: McCann TorontoMarket: CanadaSector: Restaurants & takeawaysMedia channels: Competitions & contests, Livestreaming, Merchandise & free gifts, Online video, Radio & audio, Social mediaBudget: Up to 500k
Executive summary
After completing much-needed updates to its mobile app, Wendy’s Canada needed to grow its user base and encourage its customers to order from the Wendy’s app more often.
To do so, Wendy’s went outside category norms and created an offer that its customers couldn’t refuse – a custom-designed...