Wendy’s: Wendy’s Phone

Liam Brown, AJ Jones

Quick service restaurant (QSR) Wendy's created a unique product competition to increase app downloads by 10%, and grow in-app transactions and value sales by at least 50%.

Campaign details

Brand: Wendy'sBrand owner: Wendy’s Restaurants of CanadaEntrant company: McCann TorontoIdea creation: McCann TorontoMarket: CanadaSector: Restaurants & takeawaysMedia channels: Competitions & contests, Livestreaming,...

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