Wendy's: Super Wendy's world

Wendy's, the burger chain, carried out a campaign to keep themselves at the forefront of consumers' minds in the US.

Situation Analysis

Wendy's is the #3 quick service restaurant (QSR) burger chain in America, founded on a key point of difference in the QSR category that was as unique in 1969 as it is today: Wendy's only uses FRESH, NEVER FROZEN BEEF (unlike the behemoth...