Wendy's: Sir, This Wendy's is a Morty's

Wendy’s, a fast food restaurant, increased impressions and sales by partnering with Rick and Morty to produce branded content ads.

Campaign details

Brand: Wendy’sBrand owner: Wendy’sAgency: Spark FoundryMarket: National

Executive summary

Wendy’s and Rick and Morty’s universes collided to bring passionate fans an out-of-this-world experience, utilizing a local activation to create content with national appeal. Crossing interdimensional lines, Wendy’s breakfast characters came to life in custom video spots, while in LA a re-branded “Morty’s” restaurant featured a drive-thru experience exciting consumers near and far. Local demand was incredible, serving 2K+ cars, with lines swelling to 8-9 hours. Content was distributed across platforms by Wendy’s, Coke, Adult Swim, and Fandom, delivering huge national impact...

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