Wendy's Old Fashioned Hamburgers
Kiwi Dave
Agency: GeneratorBates
Introduction
The Wendy's story is proof of the power of longterm advertising campaigns in building the business of brand owners.
It shows that a creative strategy, built upon a consistent adherence to a welldefined brand essence, can evolve to weather and overcome prevailing market threats.
Wendy's 'Kiwi Dave' campaign had, since its inception, established an iconic identity for the Wendy's brand:
- It's distinctive creative execution was delivering a return on media investment far greater than its competitors, at a fraction of their...