Wendy's Old Fashioned Hamburgers

This case study seeks to demonstrate the power of long term advertising when brand building. The marketing challenge was to communicate 'value' without damaging the brand's quality characteristics.

Wendy's Old Fashioned Hamburgers

Kiwi Dave

Agency: GeneratorBates

Introduction

The Wendy's story is proof of the power of longterm advertising campaigns in building the business of brand owners.

It shows that a creative strategy, built upon a consistent...

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