Wendy's: Keeping Fortnite Fresh

Wendy's, a quick-service restaurant chain, became a player on online game Fortnite to connect with young diners in the USA and boost its core message of never using frozen beef in its patties.

Campaign details

Brand: Wendy'sAgency: VMLY&RCountry: United States

Objectives

Wendy's would be the first brand to foray into the world of video game streaming. It hadn't been done before, so we looked to previous Wendy's activations for directional...