Wendy's International, Inc.: Where's The Beef? campaign
Mariko FujinakaOverview
Wendy's International, Inc., faced stiff competition when it entered the quick-service restaurant business in 1969. The cutthroat fast-food industry grew...
Wendy's International, Inc.: Where's The Beef? campaign
Wendy's International, Inc., faced stiff competition when it entered the quick-service restaurant business in 1969.
