Wendy's International, Inc.: Good To Be Square campaign
Mark LaneOVERVIEW
Wendy's International, Inc., was the United States' third-largest burger chain in the early 2000s, and it had a reputation for high-quality food that was the envy...
Wendy's International, Inc.: Good To Be Square campaign
This paper describes Wendy’s attempt at an image update in 2005 following the loss of their founder who had become synonymous with the brand.
