Wendy's International, Inc.: Fresh Stuffed Pita campaign

To challenge McDonald's domination of the fast food industry requires a competitive posture that emphasizes differences that resonate with consumers.

Wendy's International, Inc.: Fresh Stuffed Pita campaign

Robert Schnakenberg

OVERVIEW

In a fast-food universe dominated by industry giant McDonald's, the task for the challengers has always been to devise a competitive posture that emphasizes...

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