Wendy’s: Grown with love

Wendy’s, a fast-food restaurant, drove its salad proposition in Canada during the pandemic with a targeted social media campaign that delivered growth in sales and category share.

Campaign details

Brand: Wendy’sAdvertiser: Wendy’s Restaurants of CanadaEntrant: McCann CanadaCategory: Single MarketPrincipal author: Liam Brown, McCann CanadaContributing author: AJ Jones, McCann Canada

The background

Wendy's exists in one of the most competitive...

Not a subscriber?

Schedule your live demo with our team today