Wendy's: Grown with love

Wendy's, a fast food chain, launched a campaign in Canada to increase core salad and same-restaurant sales, increase share of QSR salad nationally, and increase brand sentiment.

Campaign video: Wendy's – Grown with love

Read the full campaign case study

Selected creative: Wendy's – Grown with love

Credits

Agency: McCann Toronto / Initiative TorontoAccount Director: Theo Wolski-DavisAccount Supervisor: Alexandra LindsayArt Director: Ihar TurtsouChannel Manager: Philip Dos SantosChief Creative Officer: Josh SteinCopywriter: Bill SchaeferExecutive Producer: Jacqueline BellmoreGroup Account Director: Patrick O'DonovanProducer: Tracy LuongSound Engineer: Andrew FumertonStrategy Director: Liam BrownVP, Group Account Director: Brad RichardsonVP, Strategy:Josh Hansen...

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