Wendy’s: Grown with love

Wendy's had invested in new salad lettuce in Canada; then Covid-19 hit and people wanted comfort food, so it created a novel social media campaign.

Campaign details

Brand: Wendy’sBrand owner: Wendy's CompanyEntrant company: McCann TorontoIdea creation: McCann Canada, TorontoMarket: CanadaSector: Restaurants & takeawaysMedia channels:Online video, Packaging & design, Search marketing, Social media,...