Wendy's: Grown with love

Wendy's, a fast food restaurant brand, launched #GrownWithLove in Canada to drive sales of salad products, encourage healthy eating and increase brand sentiment on Twitter.

Campaign details

Brand: Wendy'sAgency: McCann CanadaCountry: Canada

Why is this work relevant for Creative Strategy?

This campaign is an example of the power of bucking conventional wisdom – specifically in marketing a product falling quickly out of demand, and to look for success in places you would not otherwise look.

It also shows the power of connecting an insight into our target market (a turn to comfort food amidst a lack of social connection) with an insight into our product (lettuce grows better when spoken to positively). By doing that, we were able to generate...

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