Wells Fargo: Mi Cultura Gallery

Angela Rodriguez, Luke Roberts

Well Fargo, a financial services brand, released custom credit cards that captured the history and influence of Latin America and Hispanics on the USA.

Campaign details

Brand: Wells Fargo Brand owner: Wells Fargo Entrant company: ALMA DDBIdea creation: Alma DDB Miami Market: United States Sector: Banks Media channels: Point-of-purchase, In-store, Print - general, Online display, Other & ambient media, Social media, Websites & micrositesBudget: Up to 500k

Executive summary

Most brands only talk to Hispanics during Hispanic Heritage Month, but Wells Fargo wanted to launch a campaign that would endure well beyond those 30 days. So they commissioned Hispanic artists to capture the history, timeless culture and influence...

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