Wells Fargo: Active Cash Credit Card Launch

Wells Fargo, the banking institution, launched a new card that established it as a more competent and trustworthy brand in the US.

Campaign details

Brand: Wells FargoBrand owner: Wells FargoEntrant company: Havas - USAIdea creation: Havas New YorkMarket: North AmericaSector: Financial servicesMedia channels:Search marketing, Radio & audio, Online video, Point-of-purchase, In-store,...
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