Campaign details
Brand: Wells FargoBrand owner: Wells FargoEntrant company: Havas - USAIdea creation: Havas New YorkMarket: North AmericaSector: Financial servicesMedia channels: Search marketing, Radio & audio, Online video, Point-of-purchase, In-store, Direct marketing, Social media, Public relations, Content marketing, Sponsorship - sports, Word of mouth, Influencers, KOLs, Programmatic display, Websites & microsites
Executive summary
One of the nation’s top banks, Wells Fargo had never been a major player in credit cards ??– and it also needed a way to regain momentum. So when people questioned credit cards during the...