Wellington City Mission: The Silent Night

The Wellington City Mission, a charity in New Zealand, generated reach and donations by running a fundraising event that no one went to.

Campaign video: Wellington City Mission – The Silent Night

Read the full campaign case study

Selected creative: Wellington City Mission – The Silent Night


Agency: Special Auckland / OMD WellingtonAssociate Creative Director: Tom JohnsonBusiness Director: Kate SymsCEO / CCO: Tony BradbourneChief Strategy Officer: Rory GalleryCreative Lead & PR: Kat DayExecutive Creative Director: Mark Forgan / Stu MallarkeyGeneral Manager, Wellington: Phil BakerHead of Strategy: Bethany OmeriLead Business Partner: Matt Barnes / Mereana BeconciniSenior Designer: Ethan LoweSenior Producer:Liz...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands