Wellington City Mission: The Silent Night

Bethany Omeri, Jake Firman

The Wellington City Mission, a charity in New Zealand, generated reach and donations by running a fundraising event that no one went to.

Campaign details

Brand: Wellington City Mission Brand owner: Wellington City Mission Entrant company: SpecialIdea creation: Special Auckland Market: New Zealand Sector: Charities & voluntary organisations Media channels: Television & Connected TV, Outdoor, Out-of-home, Public relations Budget: Up to 500k

Executive summary

Christmas 2022 wasn’t looking merry.

The cost-of-living crisis forced a 400% increase in demand from the Wellington City Mission (a charity providing social support).

The Mission’s major donors (small, wealthy group), couldn’t cover the increase — we needed more people donating.

Our...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands