Based on UK and European research conducted by Synovate in 2004, Clare Langham and Lucy Blakemore argue that wellbeing - a combination of physical, emotional and spiritual fulfilment - is more relevant to the modern consumer than religion, which it replaces, and that modern marketing is fuelling this trend (if, indeed, it didn't create it).
Wellbeing: A New Religion?
Claire Langham and Lucy BlakemoreSynovate
Once, Religion formed the cornerstone of society. It gave us values to live by, a crutch to lean on, rituals to follow, mentors to guide us and communities to bond with. Today, our quest...