Welcome to the Brand Bazaar

In this interview with Vittorio Radice, the CEO of Selfridges, he discusses with Judie Lannon the transforming of one of Britain's oldest stores from a traditional departmental store to a place where people are shopping for an experience.

Welcome to the Brand Bazaar

Vittorio RadiceSelfridges

 

Judie Lannon: It seems to me the term 'department store' or 'departmental store' is totally inappropriate for the vision you have of Selfridges. How would you describe it?

Vittorio Radice:I...