Welcome to the Brand Bazaar

Vittorio Radice

In this interview with Vittorio Radice, the CEO of Selfridges, he discusses with Judie Lannon the transforming of one of Britain's oldest stores from a traditional departmental store to a place where people are shopping for an experience.

Welcome to the Brand Bazaar

Vittorio RadiceSelfridges

 

Judie Lannon: It seems to me the term 'department store' or 'departmental store' is totally inappropriate for the vision you have of Selfridges. How would you describe it?

Vittorio Radice:I think it's very difficult to come up with a new word, although we've tried for a long time. The idea is that we are a place. As far as we're concerned, we consider ourselves more of an operator of places than an actual classic retailer or department store. We are a place that stocks only brands and a place that...

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