Welcome to Scotland
Jacqui Souter and Anna Lilleengen
A dual-pronged approach of qualitative and quantitative international research allowed VisitScotland to revolutionise brand positioning and consumer communications, leading to massive increased interest in Scotland as a 'must visit' destination.
Welcome to Scotland
Jacqui SouterVisitScotland, United Kingdom
Anna LilleengenNunwood Consulting Ltd, United Kingdom
INTRODUCTION
Competition within the world of tourism is fierce. International destinations are continually vying to be on top of the 'must...