Weilbacher Comments on 'In Defense of the Hierarchy of Effects'

William H. Weilbacher responds to Thomas E.

Weilbacher comments on:

'In defense of the hierarchy of effects'

William M WeilbacherBismark Corporation

I wonder whether Dr. Barry really read my paper entitled 'Does Advertising Cause a Hierarchy of Effects?' that appeared in Volume 41/No. 6 (November/December...