WeightWatchers: Turbo-charging post-lockdown performance

WeightWatchers, a weight loss and maintenance brand, increased sales in the UK by launching a contextual targeting campaign that hijacked new trends as they happened.

Post pandemic, consumers deprioritised health and wellness in favour of embracing freedom, leaving health brands with a diminishing market that was also flooded with new competitors.

Strategy

To drive business performance, the brand reduced its performance...

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