WeightWatchers: Turbo-charging post-lockdown performance

WeightWatchers, a weight loss and maintenance brand, increased sales in the UK by launching a contextual targeting campaign that hijacked new trends as they happened.

Post pandemic, consumers deprioritised health and wellness in favour of embracing freedom, leaving health brands with a diminishing market that was also flooded with new competitors.

Strategy

To drive business performance, the brand reduced its performance marketing spend. This used latest media trends, historic channel performance and consumer insights to flip media and marketing strategy, and deliver an audience, creative and targeting approach which maximised effectiveness, and prioritised brand media to hit performance goals.

WeightWatchers couldn't outspend competitors, so needed to outsmart them. Spend was shifted from traditional performance channels - PPC and social - to upper-funnel tactics, to improve...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands