WeightWatchers: On the road to wellness with WW

WeightWatchers, a weight loss and maintenance brand, increased sign-ups in the UK by launching a partnership with This Morning to deliver a range of messages and promote its new app across the show's entire ecosystem.

With 60 years of heritage WeightWatchers is a global leader in weight loss. Its innovative product development has kept pace with trends, but as consumers prioritise holistic health and wellness, the brand known just for weight loss was losing appeal. The need to increase brand consideration was urgent.

Strategy

To create a renewed sense of relevance, the brand partnered with the target audience's favourite show: ITV's This Morning.

WeightWatchers understood that holistic health is essential for sustainable weight loss and had launched a new app including meditation, exercise and tips for overall wellness. Yet it still had old-fashioned...

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