WeightWatchers: On the road to wellness with WW

WeightWatchers, a weight loss and maintenance brand, increased sign-ups in the UK by launching a partnership with This Morning to deliver a range of messages and promote its new app across the show's entire ecosystem.

With 60 years of heritage WeightWatchers is a global leader in weight loss. Its innovative product development has kept pace with trends, but as consumers prioritise holistic health and wellness, the brand known just for weight loss was losing appeal. The need to increase brand consideration was urgent.


To create a renewed sense of relevance, the brand partnered with the target audience's favourite show: ITV's This Morning.

WeightWatchers understood that holistic health is essential for sustainable weight loss and had launched a new app including meditation, exercise and tips for overall wellness. Yet it still had old-fashioned...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands