Weetabix: Weetabix n Beanz

Weetabix, a breakfast brand, launched a campaign in the UK to drive new brand engagement, improve brand awareness, and increase sales.

Summary

Creating stand out moments in an 'always on' conversation calendar in a FMCG category where not much happens is an ongoing challenge, especially using no ad spend. Social listening showed Weetabix 'n' tingz, was a thing. Recipes using Weetabix...